Chip Conley (founder of the Company Joie de Vive) challenges business leaders to focus on the intangible benefit of happiness to improve the future and welfare of their businesses.
Construction procurement is one of those services that benefit any project. Residential owners as well as commercial owners can equally benefit from the value of procurement.
I do believe that content marketing is a valuable marketing strategy. As such, it is at the center of my marketing strategy, but to satisfy more immediate needs, I also need to employ more traditional marketing techniques.