A change to my marketing plan

I love using Audible. It’s a great way to get through a book quickly and efficiently. I listen to Audible while I exercise.

Recently I discovered that Audible has a free series called Accelerator.

Accelerator publishes daily audio content related to business concepts.

A recent series discusses how Priceline created a homegrown multilingual organization to serve their Customers around the world. It’s an interesting article with lots of good information. As I was listening I was struck by two key points.

The first point was that Priceline has made a special effort to ensure their website prominently displayed their telephone number on every page. Seems like a simple idea, but how many times have you been on a web site and found yourself clicking through page after page to find a phone number. It’s a brilliantly simple idea that I will absolutely be emulating.

The second point that came to mind was not really part of the article, but was more about a concept aligned with the overall theme of how Priceline manages customers.

As you know, Priceline is an online service. They sell travel and other services through their web sites. They actually own quite a few different Brands. You might be surprised at just how big they are. A key component to their success is that they provide exceptional customer service. They are very thoughtful about what services are web based, which are automated, and which services require live support. This got me thinking about my website and how my customers needs are managed.

In a previous post I mentioned that I would be maintaining my site on blogger. I said that I would publish content articles on my Building Blocks blog. I also mentioned that I would duplicate articles from the blogger site on my website.

As I thought this through, it just seems too cumbersome and complicated for me to manage and for customers to follow. I don’t want to confuse clients or make more work for myself.

I do want content to be readily available to customers and also make it easy for me to bring the content to them.

In keeping with these thoughts I decided not to maintain the blogger site. Instead, I will continue to publish this site on WordPress. I will duplicate content articles on my website, but daily blog posting like this one will be available only here. I will include a link on the website to this Blog, but content articles which address specific topics of design and construction will also be posted as part of procurpro.com.

I feel that this change will simplify my management of the two sites and also make the content readily available to my potential clients.

Tell me what you think. Am I on the right track? Is there something I have not considered? Or something you have done that worked better? I would love your thoughts.

2 Comments Add yours

  1. evanswd says:

    Hey Luis,

    I think you’re on the right track. One of the most important things in SEO is to NOT duplicate content. That actually hurts your ranking more than you would think. I would even go so far as to recommend you don’t duplicate the content articles and keep them strictly on your main site. On your WordPress, if you want to reference them, I would recommend you create a new blog post that links to the company site article with some personal commentary about it. This will serve as a “backlink” to your company’s site with original content. In this style, you will actually boost the credibility of both websites in the eyes of the search engines.

    1. Luis Gile says:

      Thanks so much for that. I like the idea of linking back from here to the website with a simple personal commentary. I will definitely incorporate that. Thanks.

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