Let's talk about YouTube. I have been thinking a lot about creating a YouTube channel. I want my channel to be relevant to construction and construction procurement. Admittedly, construction procurement is not a glamorous or exciting topic. I do think presenting the topic in a certain way could be engaging and at the very least … Continue reading To YouTube or NOT to YouTube?
I do believe that content marketing is a valuable marketing strategy. As such, it is at the center of my marketing strategy, but to satisfy more immediate needs, I also need to employ more traditional marketing techniques.