To YouTube or NOT to YouTube?

Let’s talk about YouTube.

I have been thinking a lot about creating a YouTube channel.

I want my channel to be relevant to construction and construction procurement. Admittedly, construction procurement is not a glamorous or exciting topic.

I do think presenting the topic in a certain way could be engaging and at the very least could have the effect of drawing a larger audience for my business. Today I want a share with you concepts I have been considering. I would love to get your opinion on which one I should launch first.

An interview style channel.

For this concept, I’m thinking of having guests interviewed on specific construction topics. The guest would be construction professionals such as window manufacturers, furniture vendors, home automation guru’s, kitchen and bath designers, etc. The topic could be anything specific that a homeowner or business owner might need to know a little bit about.

For example, selecting windows for your house could be a topic. I could have an expert in windows tell us about two or three or four considerations so that homeowners going out to select windows can be better educated. The success of this concept is predicated on having a good person to interview. I am prepared to have some interviews that never air. On the other hand, I don’t think I would ever run out of things to discuss.

This model has the added benefit of lending some additional exposure to the people and companies I interview.

A procurement news channel.

I recently subscribed to Google Alerts. Construction procurement is the topic Google alerts me on.

Every day, I receive news stories on the topic of construction procurement. It is surprising how much news about construction procurement there is in the world. These news stories don’t get a lot of exposure, but is very relevant for procurement professionals specifically.

Admittedly, this channel has a limited audience. I do however think the information would be interesting to some. My biggest concern with this channel is that in order for it to be relevant, I would have to have new content on a very regular basis. I don’t expect old recordings to be very interesting after a month or two. Effectively old recordings would be “old and news” and who wants to see that?

An instructional channel.

This channel would be a series of PowerPoint presentations and screenshots of excel spreadsheets covering specific topics of procurement.

I know that doesn’t sound very exciting!

Once again, I recognize this would have a limited audience. I do think I can make the PowerPoint presentations dynamic and interesting. I am quite skilled at PowerPoint!!

This channel would be a good complement to the blog. I also see the opportunity to repurpose some of the blogs that I have already created. Having read the book Content Inc., repurposing is a concept they discuss at great length.

What I envisioned for this channel is me speaking over a PowerPoint presentation that would be full of animations and colorful graphics with some out takes and excerpts from excel spreadsheets.

So what do you think? Do these YouTube channels sound interesting or are these too boring to draw an audience? Tell me your thoughts.

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3 thoughts on “To YouTube or NOT to YouTube?

  1. Hey Luis,

    In my opinion, you may have a couple longer videos, but you will want your channel to mainly consist of short (less than 3 minutes) informational videos. These may be news, quick tips, fun facts or a combination of all. Also, the shorter the video, the easier it is to edit or re-take which is the hardest part. The “freshness” and frequency of your content is almost as important as the content itself from an online marketing perspective. We have yet to delve into the video marketing world, but it has certainly been on our mind and we’ve done some research around it. I hope this helps!

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