The very best companies…are the ones with a focus on innovation.
Tag: marketing
A new direction for Procurpro!
The interview I went out to North Carolina for went well. The Company made an offer and I have accepted. I am thrilled to be working with some great people in a great Company. I begin work next Tuesday. The downside is I won’t be able to continued marketing Procurpro while I work for my new Company….
How do you use LinkedIn?
I have been on LinkedIn since 2007. LinkedIn is my go-to site for all of my online social interactions. Throughout the years, I have used LinkedIn as a resource for staying connected with business associates and colleagues. I routinely send notes of congratulations and brief messages of good wishes to people in my network who…
Are business networking events a waste of time?
Networking is a new concept for me. For most of my life, I have worked for employers where sales were the responsibility of others. The only kind of salesmanship I had to do was to do good work and treat my customers the way they deserved to be treated. This resulted in a good number of repeat…
A change to my marketing plan
I love using Audible. It’s a great way to get through a book quickly and efficiently. I listen to Audible while I exercise. Recently I discovered that Audible has a free series called Accelerator. Accelerator publishes daily audio content related to business concepts. A recent series discusses how Priceline created a homegrown multilingual organization to serve their…
My Target Audience
Construction procurement is one of those services that benefit any project. Residential owners as well as commercial owners can equally benefit from the value of procurement.
To YouTube or NOT to YouTube?
Let’s talk about YouTube. I have been thinking a lot about creating a YouTube channel. I want my channel to be relevant to construction and construction procurement. Admittedly, construction procurement is not a glamorous or exciting topic. I do think presenting the topic in a certain way could be engaging and at the very least…
My marketing plan
I do believe that content marketing is a valuable marketing strategy. As such, it is at the center of my marketing strategy, but to satisfy more immediate needs, I also need to employ more traditional marketing techniques.